This university advertising plan last throughout the semester
By Emily Steves, Staff Writer, @SeeEmilyPlay
Puzzle pieces decorate the walls across campus. It can be assumed that these pieces fit together, but the word printed on them is the most puzzling piece of all.
What is thisness? Unfortunately, not much can be revealed about it at the present time, said Chris Brown, coordinator for residential education and housing.
“Basically what we’re looking at is that there will be a series of events that will be connected to the thisness theme and will help unfold what it means,” he said. “The first of those events was the MLK celebration that happened on Wednesday.”
Brown said the campaign was designed for throughout the fall semester. And, for now, he said only a handful of people on campus know what thisness is.