By Sean Lynch
[Image courtesy of rollingstone.com]
Drake turned the entire rap world on its head when he surprised everyone with the release of his new mixtape If You’re Reading This It’s Too Late. Many fans were expecting Drake’s planned album Views From The 6, but were stunned when they found that If You’re Reading This It’s Too Late had dropped on iTunes Thursday instead.
Twitter users were sent into a frenzy when they realized he had dropped If You’re Reading This It’s Too Late. Drake was trending on Twitter through the hashtag #IfYoureReadingThisItsTooLate, and the mixtape made waves over social media. Drake had originally dropped the album on iTunes, but it quickly carried over to OVO’s Soundcloud. As of today the album is only available on iTunes as it was pulled from OVO’s Soundcloud.
Music media sources including Pitchfork and NME are currently considering this album as a means for Drake to get out of Cash Money Records because he was trying to fulfill his contractual obligation. Rumor has it that Drake is planning on growing his record label OVO which is why he is supposedly trying to drop out of Cash Money Records. Whatever his goal was in creating If You’re Reading This It’s Too Late, he succeeded in stirring up some controversy within the rap world. Drake stole the thunder of a couple artist who had released news and products including Kanye West and J Cole. Kanye West had just released his Adidas Originals Fall 2015 Footwear Collection and J Cole had just announced his “2014 Forest Hills Drive” tour.
If You’re Reading This It’s Too Late focuses more on an emotional tone rather than an album full of club oriented songs. Drake has changed gears from his 2013 album Nothing Was The Same by adding some more emotion to the album. Nothing Was The Same did have some of the emotion that If You’re Reading This It’s Too Late carries, but the majority of If You’re Reading This It’s Too Late shows how Drake has changed over the course of two years.
“6 God” is one of the few upbeat songs on the album. The song’s beat is fast with a heaviness to the bass. Drake spits some of his hardest lyrics on the “6 God” and consistently keeps the song at a high energy. Drake also has one of his better singing performances on “6 God” with his vocals towards the end of the song being light and crisp.
“6pm in New York” is composed of a beat that sounds futuristic and eerie using a simplistic drum line. Drake’s lyrics on this song are not as well crafted as some of the other songs on the album, but Drake still raps them hard and fast. The song is different than others on the album because it moves so fast and the other songs feel slower.
The album is jam packed with featured artists including Lil Wayne, Travi$ Scott and fellow OVO Sound member PartyNextDoor. PartyNextDoor provides the most support through his two features on “Preach” and “Wednesday Night Interlude.” In both songs, he uses his autotuned croon to help keep the pace of the song. Travi$ Scott has a strong part in “Company” and continues his ride to stardom in the rap world. The featured artists were helpful in giving Drake support and making his album even stronger.
Drake is using this album as a transition from his uneventful 2014 to a jam packed 2015. It is unknown whether If You’re Reading This It’s Too Late was supposed to be Views From The 6 and Drake just changed the name, or if Drake was hiding some extra material under his belt that we didn’t even see coming. Only time will tell what Drake has in store for the rap world in 2015, but one thing is for sure that everyone can enjoy If You’re Reading This It’s Too Late as it is Drake’s first material since 2013, making it a welcome surprise for any Drake fan longing for some of his music.