A student’s submission wins the St. Bonaventure athletic department’s marketing campaign
By Tony Lee, editor in chief, @sHecKii
ST. BONAVENTURE (Sept. 28) — Spencer Timkey didn’t go through drafts to come up with the slogan that will forever be tied to the 2011-12 St. Bonaventure University basketball season.
He said he checked out some stuff on a Mac, saw a tweet from @Go_Bonnies and decided to give it a shot.
Now, the next time the senior journalism and mass communication major logs onto the Internet, his slogan, “Defining Our Legacy,” will be on GoBonnies.com and various other university-affiliated media.
“Every Bonnie has a different story,” he said, “and I think ‘Defining Our Legacy’ encompasses everyone on campus — faculty included.”
Timkey won St. Bonaventure University athletics department’s first-ever public marketing campaign where users could submit slogans via Facebook and Twitter.
Out of more than 50 submissions, Dallas Miller, sports information director, said Timkey’s quote stood out as the best.
“Both the men’s and women’s teams have a chance to be very special and establish their place in the history of St. Bonaventure basketball,” he said. “We think ‘Defining Our Legacy’ captures that completely.”
Timkey said most people associate Bonaventure basketball with Bob Lanier or when the players boycotted games in 2003.
But he said that no longer defines the university — and that’s what “Defining Our Legacy” means to him.
“We’re Andrew Nicholson thunder dunking. We’re Mike Davenport hitting threes. We’re Marquise Simmons going up for the tough rebound. We’re Jim Crowley’s team earning respect. We’re Megan Van Tatenhove putting up 14.5 points per game,” Timkey said.
“This team needs a new identity, and I think this will be the year it happens.”