[image courtesy of hypebeast.com]
By: Liam McGurl @Liiiammm1996
Fans might think Beyoncé effortlessly handles life’s curveballs because, well, she’s Beyoncé. But her new, highly secretive album Lemonade is visual and sonic proof that’s not the case. Even further, her latest artistic effort shatters the typical boundaries of pop music—utilizing striking visuals to accentuate an already powerful message.
Opening with the prophetic words, “The past and the present merge to meet us here…What am I doing my love,” Lemonade’s official trailer left fans unexplainably disturbed, intrigued and downright confused. The promotional video itself didn’t include an excess of Bey-focused shots; rather, it put the attention on art—with starkly contrasted visuals of peace and tranquility, juxtaposed to utter chaos and destruction.